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CWC-Columbus International to operate under the Flow brand

Bnamericas
CWC-Columbus International to operate under the Flow brand

Flow will be the brand of the company resulting from Cable & Wireless Communications' (CWC) acquisition of Columbus International in nearly all the Caribbean, the firm said in a press release.

CWC's previous brand LIME will be replaced by Flow, except for Panama and the Bahamas where the brands of Mas Movil and BTC, respectively, will be retained.

"Flow, with its bold blue color, captures the essence of the Caribbean Sea and sky, and is renowned for innovation, technical excellence and great customer service," said CWC CEO Phil Bentley.

CWC completed its acquisition of Columbus International for US$3.02bn in March, five months after it was first announced.

The company drew up synergy plans as early as a month after it announced the merger, with a projected US$400mn investment in expanding its fiber broadband to 50,000km. The company would also be capable of providing 1Gbps broadband speeds and creating 500 new jobs in Latin America within the next five years.

The new company will merge CWC's fixed and mobile communications offerings with Columbus' residential cable TV and broadband, bringing converged services to the Caribbean. It projects to reach 50 countries in Latin America and the Caribbean, overtaking Jamaica-based Digicel, present in 26 countries in the Caribbean and 32 worldwide.

Approval was opposed by workers' unions and Digicel made a vocal rejection of the deal, pointing to concerns over a potential monopoly arising from the merger.

Several institutions listened to Digicel's concerns, and started probes into the merger, which eventually led to approval, from both regulatory institutions and governments.

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