Algar launches digital telecom brand, starts mobile operations in the country's south

This is a machine translation of Algar Telecom's press release

São Paulo – February 8, 2024 – Algar Telecom, the IT and telecom company of the Algar Group, takes another step to take its mobile telephone service to new areas. In December 2023, the company announced the launch of mobile telephony, through MVNO (Mobile Virtual Network Operator), for the cities of Ribeirão Preto, São José do Rio Preto, Matão, São Carlos and Cravinhos, all in São Paulo.

For this new moment, the company announces the launch of the Nomo brand with a focus on offering digital mobile telephony services for the southern region of the country. The move will be carried out to expand the company's services by offering a completely digital subscription to the mobile phone service. cell phone. The Nomo by Algar product is scheduled to launch this month and will be available, initially as a POC (proof of concept), for the cities of Porto Alegre, Caxias do Sul and Passo Fundo, all in Rio Grande do Sul, focusing on Retail. Brain, an innovation center founded by Algar Telecom, was responsible for all negotiation and development of the digital solution.

Algar Telecom, which now holds the rights to use the southern brand Nomo, takes another step in the search for innovative solutions that make customers' daily lives easier. The initiative has direct synergy with Algar Telecom's market strategy, which is about to turn 70 years old, always thinking about bringing innovation by generating connections that bring new possibilities to communities. The platform, previously linked to the brand, was acquired by a digital solutions company, which will be responsible for serving Algar in offering this digital plan.

With a focus on offering a good customer experience, with Nomo, the entire approach will be 100% digital, placing the user at the center of the continuous construction of the business. Therefore, individualized offers will be created, promoting transparency and independence to the user, thus creating a unique and personalized experience. “All offers can be personalized and people will be able to control their plan through self-service. The focus is to offer excellence in the customer experience, making self-service a desire and not an obligation, with a differentiated team of professionals who will help them on a daily basis”, explains Jean Borges, the president of Algar Telecom.

Through these business models, Algar Telecom increases the possibility of customizing offers, in all segments, thus offering all telecommunications services to its customers and markets. The expansion of mobile telephony brings service closer to customers, one of the most recognized points in the company's operations.

About Algar Telecom

Algar Telecom, a company in the Algar group, has a broad portfolio of Telecom and IT solutions to serve corporate (B2B) and retail (B2C) customers. The company offers ultra-speed fiber optic internet, quality cell phones, voice, data, and IT services, including cloud and network security services, as well as management systems for small businesses.

With 69 years on the market, it has a modern infrastructure, supported by a 122 thousand km network of optical fiber that currently serves more than 372 cities, in 16 states in Brazil and the Federal District. For all these locations, the company invests in personalized, consultative and effective service to deliver increasingly better quality to customers.

A public company, not listed on the stock exchange since 2007, Algar Telecom is committed to the best corporate governance practices. There are more than 4,500 associates - as the company's employees are called - committed to maintaining a close relationship with their customers and high quality service provision, with sustainable and innovative practices.