AOL courts corporate segment
Bnamericas Published: Monday, April 12, 2004
The Brazil unit of US internet service provider (ISP) America Online (AOL) is courting the corporate segment with a new interactive section called "Business & Companies," local paper Gazeta Mercantil reported. The section provides content on seven topics: corporate strategy, the finance sector, industry, services, telecom, information technology, retail and non-profit, and allows corporate users to publish opinion articles. AOL began its strategy of market segmentation in September, with special services geared toward businessmen, youth and family niches. Launched in 1999, AOL Brazil was the company's first operation in Latin America and claims to be the country's number three ISP which charges monthly fees, following local company Universo Online (UOL) and Spain's Terra. AOL also has operations in Mexico, Argentina and Puerto Rico.
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