Brazil
Press Release

Azul launches AI tool in collaboration with Microsoft and Avanade

Bnamericas

This is a machine translation of a press release by Azul Linhas Aéreas

São Paulo, May 27, 2024 – Brazilian airline Azul announces the launch of AzulGPT, a generative artificial intelligence (AI) platform using Microsoft Azure OpenAI Service in conjunction with Avanade. AzulGPT represents gains in productivity, processing and data analysis, respecting the company's security and privacy standards.

"We are one of the first airlines to adopt this system in Brazil, demonstrating our DNA of innovation and commitment to initiatives that make operations more efficient, in addition to taking care from the point of view of protecting corporate data. With little time in operation, we have already We received positive feedback from internal areas that accelerated their processes. Customer feedback and NPS analyses, which previously required weeks to be categorized, are now done in minutes", said Felipe Starling, IT Director at Azul.

On a daily basis, AzulGPT has contributed to the integration and sharing of information between Crew Members, as everyone who works at Azul is called, from different bases. Naelly Oliveira, culture assistant and one of the company's most adept at the product, explains that the platform has helped to clarify doubts about programs and events more quickly. Furthermore, it has been important for creating materials, campaigns and forms, reducing the time dedicated to these tasks by up to three days. This allows her to direct more attention to strategic and creative planning.

“AI combined with productivity works as a copilot for work and allows people to have free time to dedicate to strategic work. The solution developed by Azul, in addition to generating a positive impact on the performance of activities, runs in a closed company environment in the Microsoft Azure environment and meets compliance, protection and security requirements”, says Roberto Sória vice president of Customer Success at Microsoft Brazil .

"With AzulGPT, we see a clear example of how aligning innovation, purpose and user focus can generate a positive human impact for companies. When designing this solution with Azul, we constantly seek to increase crew productivity and accelerate insights with the use of data, so that they can delight passengers and other customers. At the same time, we have brought several information security and privacy guidelines, so that the use of AI is responsible and within the best global practices on the subject" , reports Luiz Pirollo, Vice President of Technology at Avanade Brasil.

About Azul

Azul SA (B3: AZUL4, NYSE: AZUL), Brazil's largest airline in terms of number of departures and cities served, offers 1,000 daily flights to more than 160 destinations. With an operational fleet of more than 180 aircraft and more than 16 thousand crew members, the company has a network of 300 direct routes. Azul was chosen by Cirium (leading company in aviation data analysis) as the 2nd most punctual airline in the world in 2023. In 2020, Azul was awarded as the best airline in the world by TripAdvisor, being the first time that a Brazilian airline won first place in the Traveller's Choice Awards. For more information, visit www.voeazul.com.br/imprensa .

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