Directors of the Shell emblem in Paraguay informed Minister Castiglioni about the progress of the firm's positioning in our country
This Ministry of Industry and Commerce release was published using machine translation.
The Minister of Industry and Commerce (MIC), Luis Alberto Castiglioni, received this Tuesday the 25th the directors of Grupo Raízen Energía SA, licensee of the Shell brand, and the company's main directors (Barcos y Rodados -BR-), who presented the head of the MIC, the progress of the transfer of the national firm to the international one, whose last presence in our environment was in 2006.
The Executive Director of BR, Luis Ortega; the CEO of the Raízen Group, Ian Döbereiner, and the Commercial Director, Patricio Ciurletti; and on behalf of the MIC, accompanied by the General Director of Fuels, dependent on the Vice Ministry of Commerce and Services, Oscar Cáceres, Luis Elías, members of the Technical Office of the MIC.
At the end of the meeting, the Paraguayan businessman Luis Ortega highlighted the confidence that the company, the Raízen group, of the Shell group, has in coming to Paraguay again, and that in the meeting with Minister Castiglioni, the responsible people who are in charge were presented. of the international company in our country.
"I would also like to thank you, the minister, for the support you gave us throughout this change that is taking place from Barco y Rodados to Shell. Really, the predisposition of the minister and his collaborators gives us peace of mind because we have their full support, and makes the work much easier. Once again, we came to show all the interest that exists in this change", commented the BR manager.
Likewise, the businessman Ortega pointed out the interest of the international firm in making important investments in Paraguay, which will benefit the country, and the positioning of the brand.
"The last time the Shell brand was there was in 2006, and we started back with the first service station in December 2021. The idea is that the image change be done at a level of two stations per day. So, there is an immensity of work that is behind all this," he explained.
Oscar Cáceres, General Director of Fuels, stated that the transfer process will take place within a period of 36 months and that it will include not only the service stations but also the vehicle fleet throughout the Republic. He applauded the return to the country of the renowned international brand, whose emblem always generates an expectation of a positive impact on the consumer.
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