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How Brazil’s JumpCorp is looking to thrive mixing AI with IoT

Bnamericas
How Brazil’s JumpCorp is looking to thrive mixing AI with IoT

Brazilian B2B solutions provider JumpCorp is placing its bets on the combination of artificial intelligence (AI) and the internet of things (IoT) to grow its nascent business.

“Jump's proposal for [the artificial intelligence of things] AIoT is to become the technological arm for the B2B market. We cover different verticals, but we’re very focused on solutions for the IoT segment,” co-founder and CEO José Luiz Pelosini told BNamericas. 

“Nobody buys IoT as a commodity. You have to show the value of it," said Pelosini (pictured).

Jump targets IoT applications beyond those related to basic sensing and that are commonly applied in the agribusiness, vehicle tracking and asset monitoring verticals, according to the executive.

Pelosini said the goal is to offer both proprietary solutions and solutions from partners to monitor and control specific parts of the business at universities, hospitals, supermarkets, pharmacy chains and other retailers.

“Supermarkets have a cold room that’s at the heart of their business. The room cannot be shut down, it must be constantly monitored. This is already done today but in a very limited way,” he said. “You can add additional layers in partnership with other companies, with biometric access reading, predictive controls for temperature sensors, refrigeration, among others.” 

The same goes for universities.

“We talked to a university which until then had no apparent pain or problem to be solved. It turned out that it spent 1.5mn reais [US$310,000] per month on its water bill due to different types of waste and leaks that were not detected,” said Pelosini. “It had been going on for years and now we’re installing devices to monitor that to reduce waste and expenses.”

Prior to creating Jump, Pelosini worked for 13 years at Americanet, a Brazilian internet service provider that initially focused on the B2B market, where he served as VP and head of the telecoms area.

In an interview to BNamericas in February, Americanet CEO Lincoln Oliveira said the company planned to invest around 200mn reais this year on expanding networks, infrastructure maintenance and adding new B2B and B2C customers.

At Jump, Pelosini said the main priority is to reinforce partnerships and integration. The lack of the latter is often cited as a major obstacle to growing IoT operations. 

Jump has alliances with R&D centers Mescla, which is the Campinas-based PUC university’s innovation and technology center, which in turn is affiliated with the MIT FabLab Network; with the Creathus Instituto de Tecnologia da Amazônia, which is focused on developing production chains in the country’s northern region; and Wave Hub, an incubator and accelerator for companies with high-growth potential.

This week, it added Kore Wireless to that list.

In 2018, Kore signed a contract with American Tower to work as an integrator of IoT services based on the tower company’s LoRaWAN network.

A key feature of LoRa is low power consumption, which means devices can remain in operation for long periods without charging.

By relying on American Tower's network, Jump would have the possibility of using a public network in places where there is no need for investments to build a private network, thus allowing it to quickly scale solutions.

The AI platform developed by Jump also connects with Wi-Fi, 4G and 3G. Partners provide the hardware part and other specific solutions, such as biometrics.

Without disclosing figures, Pelosini said investments are minimal as the company is an asset-light player that is now focused on expanding its workforce.

Jump kicked off operations in March and has not yet generated revenues. All investments are made by Pelosini and two partners, with future cash flow expected to be used to keep wheels moving. 

Pelosini is not open to the idea of VC firms and other investors coming in as the plan is for the company to "stand on its own."

Jump now has 10 business deals in progress with "a few signed contracts," said Pelosini, without giving more details.

Jump is also in talks with internet service providers (ISPs) so that its solutions, including cybersecurity, can be offered as part of the B2B portfolio of these players.

“We have already started some work to position Jump as the tech arm of these ISPs. They are companies that are strongly focused on retail [B2C], but have internal difficulties serving the corporate market,” he said.

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