Microsoft expanding Dynamics CRM capabilities in LatAm

Microsoft is expanding availability of its Dynamics CRM software in 54 new markets in Latin America, Europe and Asia Pacific.

The company said it would introduce "significant new capabilities and marketing, customer care and social listening" in 42 languages.

In Latin America the updated functionalities will be available in Chile, Colombia, Costa Rica, Brazil, Mexico, Peru, Puerto Rico and Trinidad and Tobago in Spanish, Portuguese and English.

The software giant will offer a complete solution that includes productivity applications like cloud solution Office 365, enterprise social networking site Yammer, messaging client Lync, Skype, Sharepoint and Power BI for 365, a business intelligence infrastructure with enhanced features to visualize and collaborate on data. It will also offer a social network monitoring tool, Social Listening, and marketing tool Dynamics Marketing​.

The customer care functionalities will apply to all eight Latin American countries for both online and on-premises customers. Dynamics Marketing applies to all eight countries and Social Listening applies to most of those, a source familiar with Microsoft told BNamericas.

Microsoft CEO Satya Nadella said in a release: "Microsoft Dynamics CRM has made unbelievable progress over the last few years, and the amazing capabilities in this release deliver significant value to our customers as an important component of the Microsoft Cloud for business."

Bob Stutz, corporate VP of Microsoft Dynamics CRM, added: "We focused our development efforts on understanding what our customers need.

"We redesigned our user interface, implemented a six-month rapid release cycle, made three acquisitions and built many new features – all culminating in the wave of releases we are bringing to market today."