The Sol Group announces the launch of the Mobil® brand in Puerto Rico through its alliance with ExxonMobil

Sol Group release

San Juan, Puerto Rico, September 15, 2022 – Sol Puerto Rico Limited (Sol), ExxonMobil's licensee for the use of the Mobil® brand in its network of gas stations in Puerto Rico, solidifies the introduction of high quality Mobil fuels through a significant investment in the Puerto Rico market.

Mobil-branded service stations will offer consumers fuels with Synergy™, Mobil Synergy Extra™ and Mobil Synergy Supreme+™ technology. This advanced formula protects the engine by helping to clean and maintain the inlet valves and injectors while providing improved fuel economy, engine protection, and enhanced responsiveness.

Mobil Synergy Supreme+™ fuel is the most advanced product of the line, offering the consumer Better Mileage and Better Performance, meeting the needs and preference of the local driver, as demonstrated in a recent market study conducted in Puerto Rico.

Pierre Magnan, President of The Sol Group explained that "this launch reaffirms our commitment to provide the best value proposition, with the highest quality fuels and services, at a competitive price. The arrival of Mobil® is being led by the extraordinary Sol team and supported by our alliance with ExxonMobil. We are proud to support our retailers through an estimated $22.5 million investment in Puerto Rico for the product quality assurance program, infrastructure and brand transformation, 2 offering consumers an innovative design with superior lighting and the confidence to offer fuels with Mobil's unique and exclusive formula at each Mobil-branded station."

"Our retailers are our partners, and we are proud to support them and our customers with an unprecedent $7.5 million marketing campaign to strategically and effectively launch the Mobil® brand and products in Puerto Rico. Our station teams comprised of nearly 1,000 service leaders will wear their new uniforms and be the face of this important campaign to communicate to the consumers,” Magnan added.

Mario Chavez, Latin America Fuels Manager at ExxonMobil Product Solutions Company, Exxon Mobil Corporation explained that "ExxonMobil auto racing engineers created the Mobil Synergy™ racing fuels for the RB18 race car, improving efficiency and reducing deposits, while maximizing every drop of fuel. We put the advances of ExxonMobil's global innovation and technology at the service of Mobil's consumer. The learnings from the Technology Alliance with Oracle Red Bull Racing are applied to the technologically advanced development of Synergy™ fuels, now including Puerto Rico" Chavez concluded.

"In a 2-week period we have already completed 15 stations under the Mobil® brand and are making rapid progress to complete this ambitious plan to transform our network of over 170 stations over a 3- month period. Our goal is to conveniently offer Mobil brand high-quality fuels throughout the Island. This unprecedented transformation has led to the hiring of companies specialized in the category and in compliance with the strictest safety and brand standards. We look forward to positioning the Mobil brand as the leading brand and increase our network of Mobil-branded stations to more than 200 in the next two years," explained Nanette Pagán, Brand, Communications, and External Affairs Manager at The Sol Group.

“The change will be supported by a robust advertising, promotion and public relations campaign through an effective and abundant multi-channel investment,” said Mayra Blancovich, manager of the Fuel Category and Programs for Puerto Rico at The Sol Group. “The campaign began with an anticipation phase to generate recognition on the arrival of the Mobil® brand to Puerto Rico. The second phase included a private presentation and technical presentation on fuel quality for retailers on the plans to introduce the Mobil brand and its high-quality products, as well as an integrated communications and 3 marketing plan that will support the retailer network across the island and give visibility to each station in its closest surroundings," Blancovich added.

As part of the launch program, an event for the public will be held this afternoon in the T-Mobile District, where guests will be able to enjoy, at no cost, several innovative and interactive experiences including augmented reality technology, hologram, viewing of Robert Rosa Racing team car, Car Racing Simulators, 360 movement displays and other entertainment.